From Universal Music Group to independent — we help artists and brands build D2C businesses that generate real revenue, on their own terms.

D2C strategy, Shopify management, merch, and spirits partnerships — built for artists who want to own their revenue.
Full-service Shopify store strategy, setup, and management. From product launches to vinyl drops to merch campaigns — I run the operation so you can focus on the music.
Monthly retainer with performance incentives tied to your store's growth. We only win when you win.
Sourcing, bundling, limited drops, signed editions — the tactics that drive repeat purchases and fan loyalty.
I spent years at Universal Music Group running ecommerce for over 100 artist Shopify stores — Justin Bieber, Kanye West, The Killers, and dozens more — generating over $200M in annual revenue. I left to do the same work independently, with more focus, more flexibility, and a direct stake in my clients' success. Today I
handmade from combining tour merch tees, new and vintage, with denim and bomber jackets
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