assets are a key component to a successful drop - examples:

For Def Jam's 35th Anniversary, we partnered with KITH to recreate the original Def Jam Varsity Jacket given to the label's first Artists & Executives...with complimentary tees & hoodies.

Rick Rubin narrated this VERY cool asset explaining the history of the label, and the role that merch & fashion played in the early years of Hip Hop. 

This collab had some amazing product placement with Artists, Athletes & Influencers to hype the drop.

For YG's SMASH hit GO LOKO, we offered the sombrero, shot glasses and hot sauce featured in his video...in addition to 4Hunnid Fashion.

For The Killers PRESSURE MACHINE, we created numbered, limited edition lithographs on extremely high-end cardstock, true B&W fiber-based silver gelatin prints with museum-quality 8ply archival matting, hand-signed by Brandon. 

Every consumer base contains an affluent subset looking for elevated goods - it's critically important to cater to them. 

"Airplanes break even selling out coach seats. They make their money in the front of the plane."  

While "single merch" doesn't typically sell, when a Hot 100 Smash drops...a good eCommerce business will react accordingly and in real-time to give consumers what (data shows) they want. 

It's always exciting to have the opportunity to work with legends.   Recreating FIGHT THE POWER merch was next-level...and the results showed.    

Already a style icon - every drop we did for Shawn featured current trends incorporating his personal style & project aesthetics.

We coordinated these drops with physical music to maximize first-week chart position when tied to an album release.